Strength Fades.
Focus Wins.
Every athlete trains their body. Few train their mind.
At Xcelerate Analytics, we know the difference between making the roster… and making history. It isn’t talent. It’s mindset. The ability to stay composed, rebound after mistakes, and deliver when the pressure peaks.
For too long, the mental game was overlooked. We built Xcelerate to change that — with a proven way to measure it, train it, and master the edge that decides everything.
THE MIND IS THE REAL GAME
The Science
Behind the Edge
20+ Years of Data. One Clear Advantage.
Anyone can talk about mindset. We measure it.
The Psychological Skills Profile (PSP™) is the only validated system built on decades of athlete data — trusted by pro scouts, coaches, and elite development programs. It doesn’t guess. It reveals the traits that make the difference when pressure peaks — and gives athletes, parents, and coaches the clarity to sharpen them.
Instead of pep talks, you get proven metrics. Instead of opinions, you get performance you can track.
BEYOND THE FIELD.
INTO THE FUTURE.
The Mindset That Makes the Difference
The edge your athlete builds today
is the one they’ll carry for life:
✔ Persistence — never quit.
✔ Emotional Control — calm under fire.
✔ Competitiveness — the drive to win.
✔ Diligence — small habits, big results.
✔ Self-Efficacy — belief that fuels action.
✔ Stress Tolerance — thrive in the tough moments.
✔ Need for Cognition — think deeper, see further.
✔ Inquisitiveness — curiosity that creates growth.
✔ Reward Sensitivity — motivation that lasts.
These aren’t just traits of athletes.
They’re traits of leaders, innovators, and graduates ready to take on the world.
Xcelerate Analytics was founded by a team that blends science, strategy, and passion for sport. Together, Tom, Adam, and Ted bring decades of expertise in psychology, data analytics, and athlete development — united by one mission: to make the mental game measurable, trainable, and unstoppable.
THE TEAM
BEHIND THE EDGE
Dr. Tom Schoenfelder
Partner & Chief Scientific Officer
Ph.D., Industrial/Organizational Psychology
Tom is a leading authority in personality assessment and talent analytics. With 20+ years of research spanning corporate leadership and elite athletics, he’s shown how traits like resilience and emotional control predict success on the field and in the boardroom.
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Tom has built a career at the intersection of psychology, data science, and performance. He has consulted with Fortune 500 companies, NCAA athletic programs, and professional sports organizations, guiding how they identify, measure, and develop talent.
As an expert in psychometrics, Tom has designed and validated tools that assess emotional control, resilience, stress tolerance, and leadership potential — the same traits now measured through Xcelerate’s PSP™. His research and publications in Industrial/Organizational Psychology have made him a trusted voice for organizations seeking to align people potential with peak performance.
At Xcelerate Analytics, Tom’s mission is clear: make the mental game measurable, trainable, and repeatable — so athletes at every level have access to the same science once reserved for the elite.
Adam Millinger
Partner & Chief Experience Officer
Adam built Xcelerate Analytics to bridge sports and science. A pioneer in behavioral analytics, he transforms psychometric data into actionable insights that help athletes, coaches, and organizations unlock peak performance.
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Adam has spent his career building systems that connect human behavior with measurable outcomes. He has guided leaders in business and athletics on how to interpret data-driven insights, developing strategies that transform raw potential into consistent performance.
Through his work, Adam recognized a critical gap in sports: while physical training and stats were tracked endlessly, the mental game remained invisible. Founding Xcelerate was his answer — a way to make mindset measurable, giving every athlete access to the same psychological tools once reserved for executives and elite performers.
Ted Phelan
Partner & Chief Business Officer
Ted brings Xcelerate’s mission to life for athletes, parents, and corporate clients. A champion of frameworks like P.R.E.S.S., he translates psychological data into strategies that build stronger athletes, teams, and leaders.
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Ted has worked extensively with teams, coaches, and organizations to translate psychological data into actionable strategies. He has championed frameworks like P.R.E.S.S. that simplify complex research into tools athletes and parents can actually use.
At Xcelerate, Ted focuses on making the PSP™ accessible and valuable for all audiences — whether that’s a Division I coach recruiting athletes, a parent investing in their child’s growth, or a corporate team seeking performance insights. His commitment is simple: to make sure the science behind Xcelerate doesn’t just stay in the lab, but makes a difference where it matters most — in competition, in classrooms, and in life.